Kajabi vs Clickfunnels: Which one should you choose in 2024 Honest Inputs

So the biggest question is Kajabi vs Clickfunnels which to choose?

Kajabi and ClickFunnels come up as two of the best and most advanced marketing tools available in the market, each catering to different audiences.

Initially designed as a course platform, Kajabi has since expanded its offerings to include memberships, coaching, email marketing, an automation engine, a website builder, and most recently, a community feature with various gamification and accountability features.

On the other hand, ClickFunnels has been a main player in funnel building. Positioned as a marketing-centric platform, it specializes in helping users create funnels, landing pages, and simple yet effective membership sites.

Notably, in October 2022, ClickFunnels released its updated version, ClickFunnels 2.0.

In the fast-growing digital scenario, entrepreneurs and businesses heavily gravitate towards robust platforms like Kajabi and Clickfunnels to construct and oversee their sales funnels, optimize their marketing initiatives, and boost customer interaction.

The elongated back and forth of mixed thoughts and opinions is always on while making a choice between them considering both the platforms offer distinct features and benefits. This article dives deep into a thorough comparison, scrutinizing the strengths and weaknesses of these two major platforms. Our goal is to provide you with a comprehensive evaluation that will help you in making a well-informed decision for your business.

Kajabi vs ClickFunnels at a Glance

Here’s a quick reference to see which features each platform offers:




Current Promotion

30-Day Free Trial

30-Day Free Trial


Landing Pages and Websites

Email Campaigns


Split A/B Testing




Live Video Streaming



Native Checkout



What Is Kajabi?


Kajabi is a distinctive and comprehensive platform enabling users to effortlessly develop, promote, and sell online courses and digital products. With a set of tools, which comprises website building, email marketing, and content management.

Kajabi streamlines the process of scaling digital businesses by providing unified solutions for entrepreneurs and professionals across diverse domains.

Founded in 2010, Kajabi stands out as a well-known source as an advanced online course builder and marketing platform, the company has grown to be a market leader in the digital product creation space.

In addition to its robust course-building capabilities, the platform offers an array of advanced features, which include a sophisticated community feature, coaching tools, website and funnel builder, automation, and more.

For those who are looking for a top-tier platform for creating courses and online learning products, Kajabi is unmatched and best-in-class.

What Is ClickFunnels?


Clickfunnels is a software platform designed for the creation of impactful sales funnels and marketing campaigns. It streamlines the building, launching, and managing of online marketing funnels by presenting pre-built templates and automation tools.

The first goal of clickfunnels is to enable and help businesses generate leads, boost sales, and increase profits through tailor-made, user-friendly marketing endeavors.

As the name suggests, ClickFunnels focuses on sales funnels, but its capabilities go way beyond that as it can also be used for course creation, email marketing, membership sites, blogs, and additional features.

Since its creation in 2014, ClicFunnels has evolved into a pretty mature platform altogether that facilitates the sale and marketing of both digital and physical products.

If your primary goal is marketing, clickFunnels offers high-quality features to support this.

Kajabi vs ClickFunnels: Price Difference

Both Kajabi and ClickFunnels have three plans available.

  • Kajabi’s plans cost from $149/month – $399/month:



ClickFunnels 2.0


From $149/month

From $147/month


From $119/month ($1,428 total)

From $127/month ($1,524 total)

Discount for paying annually



Standard free trial

14 days

14 days

Money-back guarantee

30 days

30 days

Kajabi vs ClickFunnels: Sales and Marketing Features

Kajabi Sales and Marketing Features


Stunning Templates

Kajabi’s marketing features stand out due to their diverse selection of templates. Whether you need a complete website, a compelling landing page, or a detailed sales funnel, Kajabi offers a variety of fresh and modern options. Searching a a template that aligns with your liking and preference is more often a straightforward process.

Moreover, these templates come equipped with a pre-written copy derived from successful and high-converting funnels. This feature therefore meticulously streamlines the process of creating a new funnel, saving you plenty of valuable time.


Native Email Sending

Kajabi’s email campaign builder is built directly into the platform, eliminating the need to integrate with third-party email providers like MailChimp (although you have the option to do so if desired).

This native tool is both thorough and user-friendly, allowing for easy mastery. Additionally, nearly all aspects of your campaigns can be automated, simplifying the ongoing management process significantly.

Comprehensive Funnel Builder

Kajabi’s sales funnel builder is not only user-friendly but also offers a pretty convenient visual depiction of the entire funnel structure and the process as you create it. Presented as a flow diagram, it provides a straightforward view of each step and its position within the broader workflow.

If you wish, your funnels can incorporate multiple channels, seamlessly integrating web pages and emails in a sequence that is congruent with your campaign goals. Moreover, a major portion of this entire process can be automated, a topic that needs a separate discussion in subsequent sections of this blog article.

Flexible Offer Creation

Finally, to sell your products Kajabi provides an offer creation tool enabling you to sell your products. With this tool, you can craft offers for single products, bundles, or subscriptions, and accept payments through various methods. Whether you prefer ongoing payments or a one-time fee structure, the choice is yours.

One major concern we have with Kajabi is concerning its plan limitations. Although it allows to creation of unlimited emails and landing pages (which is excellent), there are restrictions on sales funnels across all plans. For instance, the cheapest plan only gives you the liberty to the creation of three funnels, while even the most expensive plan imposes a limit of 100.

Given the premium pricing of this product, we would anticipate the top-tier plan to offer unlimited funnels.

Payment Option Limitations

Another thing that we feel is lacking in Kajabi is its checkout system, and its direct integrations for payment gateways are confined to just PayPal and Stripe. Consequently, the platform may not be ideal for e-commerce or for selling anything beyond a few products.

Despite these limitations, Kajabi’s marketing tools are flexible and comprehensive, catering to the needs of most users, especially those selling digital products. Along with that the platform’s knowledge center helps in mastering its features, making it relatively easy to browse and navigate through.

ClickFunnels Sales and Marketing Features


ClickFunnels was built for marketing, and as you can expect, it delivers in this department, particularly since it upgraded the platform at the back end of 2022. Like Kajabi, ClickFunnels is template-rich and provides ready-to-go designs for funnels and landing pages in a wide variety of categories.

Email Campaign Builder

The email builder in Clickfunnels is a pretty handy tool that allows you to craft visually stunning and captivating emails without requiring advanced technical expertise. With its intuitive drag-and-drop interface, you have access to a wide range of elements, including videos and icons, enabling you to enhance the visual appeal of your content significantly.

You can effortlessly create individual emails, sequences, and broadcast messages to reach out to your contacts in an effective manner.

Detailed Funnel Builder

As per expectations, Clickfunnels offers a sophisticated funnel builder that empowers you to design funnels for various purposes. Particularly impressive is the funnel dashboard, providing a quick overview of each funnel’s performance, including sales or lead generation.

Just like Kajabi, funnel steps can be created within the workflow editor. However, ClickFunnels sets itself differently with the notable features of split A/B testing capability.


This involves the process of generating two versions of the same campaign and deploying both to figure out which yields better results. Such functionality significantly aligns the process of optimizing campaigns for enhanced effectiveness.

Finally, automation can be seamlessly integrated into the funnels, minimizing the requirement for manual intervention once the funnel is up and ready and operational.

Payments AI


Launched in 2022, this tool combines all your payment gateways into a single centralized location, managing payments efficiently. Its major benefit lies in the ability to establish rules for handling declined credit card transactions. This capability safeguards your revenue and ensures the smooth operation of your business, even in the event of a payment gateway failure.

The payment gateways supported with Payments AI include:

  • Stripe
  • PayPal
  • Coinbase
  • Klarna

Generous Plan Limits

Lastly, ClickFunnels offers reasonable plan limits, providing the opportunity to upgrade for unlimited funnel capabilities. Even on the basic plan, users are granted up to 20 funnels, which feels significantly more generous compared to Kajabi’s limit of three.

Kajabi vs Clickfunnels: Sales Funnels

Okay, so both Kajabi and Clickfunnel are winners in creating beautiful sales pages, however, we want all the pieces of your sales FUNNEL to talk to each other. 

When initiating the launch of your online course or other products and programs, it’s important to establish the “next step” in your funnel, guiding your ideal clients through a step-by-step purchasing process.

For example, this may look like a potential client or student downloading a free template from your blog. What they do not realize is that when they arrive at your opt-in page and provide their name and email, they’re entering into a sales process that might further involve:

  • Immediately being redirected to a sales page (typically featuring an offer priced below $97) … If they opt not to purchase, they might then…
  • receive an email campaign
  • then as the email campaign nurtures them they’ll be sent to a sales page 
  • Subsequently, upon clicking the enrollment button on the sales page, they will be directed to a checkout page, where they will finalize the process by entering their credit card information.
  • However, the funnel doesn’t end there. Upon enrolling in your online course, they will promptly receive an email containing login information, gain access to the course materials, and become part of a welcome email sequence.

Clickfunnels is known for its sales funnel process.

It was explicitly designed as a sales funnel builder and software. Consequently, it offers a few features that Kajabi lacks, such as split testing for sales funnels and integrated upsell sales funnel pages.

Now, I WILL say that you can recreate most things you see in ClickFunnels in Kajabi, but it takes a little extra work.

If your primary focus is solely on acquiring a sales funnel builder, Clickfunnels emerges as the more straightforward option. However, if your goal is to seamlessly transition your sales funnels into visually appealing online courses with integrated email marketing, Kajabi stands out as the superior choice!

Kajabi vs ClickFunnels: Course-Building Features


This is the best part of Kajabi. The platform hosts one of the most impressive course-building tools available, offering a wide range of detailed options to meet various needs.

Again, the selection of pre-designed templates is exceptional, providing beginners with an easy starting point. With a drag-and-drop editing tool exclusive to the page builder, constructing your course structure and adding your content is effortlessly manageable.


Flexible Course Options

Whether you curate a comprehensive course with organized lessons, establish a membership site, or offer coaching services, Kajabi provides the versatility and capabilities to accommodate your needs. Furthermore, you can boost your course content by incorporating various multimedia elements such as videos, files, audio, and webinars.

In the case of coaching products, you can utilize Kajabi’s native live video tool and AI-powered scheduler. Moreover, Kajabi offers ll the necessary tools within its platform, so you do not need any third-party applications like Zoom.

Build Communities

Kajabi now packs one of the most impressive community-building tools available. You can create paid or free communities and use them to engage with your audience in a variety of ways, including live chat, live streaming, challenges, news feeds, and more.

We feel this offers a compelling alternative to Facebook groups, especially considering Kajabi’s seamless integration of Audience monetization a feature that can be challenging to do on Facebook.

Kajabi vs ClickFunnels: Automation

Kajabi Automation


Kajabi provides automation capabilities in the following areas:

  • Funnels
  • Email campaigns
  • Events
  • Forms
  • Offers
  • Course lessons

The automation options you can incorporate vary depending on your project, but typical ones include actions like subscribing/unsubscribing from an email campaign, registering for an event, granting or revoking offers, and so forth.


When curating funnels, this is the part where you can develop intricate campaigns that effortlessly integrate web page, email, and administrative automation within a unified workflow.

This tool is highly excellent because it enables you to have a hands-off approach once the workflow is established. However, it may come as a slight challenge to understand and figure out, especially for newcomers to this front of marketing.

Kajabi vs ClickFunnels: CRM features

Kajabi CRM features


Kajabi gives complete control over your contact lists, allowing you to add filters and tags for efficient management.

These filters allow you to categorize your contacts for specific purposes like campaigns, offers, courses, and beyond. Moreover, you can seamlessly integrate these filters with automation functions, eliminating the necessity for manual CRM tasks.

Above this what we like best here is the ability to execute bulk actions. This means that if you need to update numerous contacts, you can effortlessly do so all at once.

Kajabi vs ClickFunnels: Integrations

Kajabi Integrations


Besides PayPal and Stripe, Kajabi offers direct integrations with several other apps, primarily for email campaigns (such as MailChimp, Drip, ActiveCampaign, and more) and analytics (including Google, Facebook Pixel, and Segment).

One Important thing is that Kajabi also integrates directly with ClickFunnels, with this you can include your Kajabi offers into your ClickFunnels funnels. For other integrations, you can make use of Zapier, which links the platform with over 5,000 other apps.

While the selection of direct integrations may seem a bit limited compared to other platforms, Kajabi provides nearly all the necessary tools internally. there it is not a significant problem.

ClickFunnels Integrations


Just like Kajabi, ClickFunnels offers a comprehensive platform, resulting in a limited number of direct integrations.

For payment processing, you can opt for either Stripe or PayPal. Additionally, you can integrate third-party applications like Twilio, Slybroadcast, MailChimp, ActiveCampaign, and others into your campaign workflows. However, this integration process can be a bit tricky, cumbersome, and intricate.

For more enhanced functionality at your disposal, you can utilize Zapier to establish connections with virtually any third-party app you require.

Kajabi vs ClickFunnels: Email Marketing

As we talked about in the last point about sales funnels, you’re going to be sending a lot of emails to your loyal subscribers throughout your time together!

Kajabi’s email templates are not only visually stunning but also incredibly user-friendly. Additionally, they provide sample emails within your sales funnels, eliminating the guesswork regarding what to write and when to send them.

You can also set up an insane amount of:

  • Triggers
  • Lists 
  • Automation
  • Tags
  • Email series

..to nurture your list at all the right times. 

Whether you’re making a straightforward broadcast, a welcoming nurture sequence, or a comprehensive sales funnel series, Kajabi has all your needs covered.

Kajabi automatically gathers the details of your email subscribers entered through an opt-in page, So there is no need for a separate integration with an email provider.

On the Clickfunnels baseline plan ($97) there are no email marketing or automated email campaigns included. Unfortunately, users are compelled to resort to a third-party email provider or upgrade to a costlier plan. Notably, this feature is not prominently highlighted on their pricing page, mentioning its absence in the lower-tier plans.

Overall, this represents an additional cost for managing your online business, making Kajabi the preferable option in this context.

Kajabi vs ClickFunnels: Customer Service and Support

Kajabi Customer Service and Support


The level of support provided by Kajabi varies depending on the plan you subscribe to. Regrettably, users on the Basic plan only receive access to limited support, which includes:

  • Live chat support during business hours, which are 6 AM – 5 PM Pacific Time.
  • Outside of these hours, you can submit a ticket request for an email response.

By upgrading to the Growth or Pro plans, you can experience improved support, granting you access to live chat assistance 24/7, as opposed to being confined to Kajabi’s business hours.


An invaluable bonus offered to all subscribers, irrespective of their plan, is a complimentary 30-minute call with a Kajabi onboarding specialist. This opportunity allows you to address any pressing questions you may have.

Along with human support, Kajabi offers a wide range of resources for all aspects of its platform. The help center is extremely comprehensive, featuring guides complete with videos, step-by-step instructions, and ample visuals. Moreover, you have the option to enroll in Kajabi University for free to aid in your platform initiation.

In our experience, most queries can be addressed by consulting the reference articles in the help center, with live support typically only necessary for resolving technical issues.

ClickFunnels Customer Service and Support


ClickFunnels offers phenomenal 24/7 chatbot support to all its plan holders, irrespective of their subscription level. This AI-powered assistance aims to provide accurate and relevant information to address your inquiries.

If you are not able to get the desired and satisfactory answer from the chatbot, you have the option to reach out to a live chat agent for support during the hours of 9 AM to 5 PM EST. While this may be convenient for users in the US, it is a bit hard for individuals residing in Europe and other regions.

Additionally, email ticket support is available, although you have to keep in mind the timeline for receiving the response is 24-48 hours.

The platform also offers information-rich knowledge, including an academy with step-by-step lessons to facilitate platform mastery. For detailed instructions on features and tools, users can refer to the product documentation, which provides easy-to-follow walkthroughs.

While live training programs are accessible, however clicking on them directs users to sales landing pages where you are promted to sign up for a free trial.

Kajabi vs ClickFunnels: User Experience

Kajabi User Experience

Kajabi’s user experience has been tweaked over time and has undergone significant and valuable improvements altogether, resulting in a smooth and efficient operation. The tools and features are easily accessible, with most functions being very user-friendly and intuitive.

While aspects such as automation may present some challenges in the beginning, the help center offers detailed walkthroughs to assist users in getting well-versed with these functionalities.

ClickFunnels User Experience

ClickFunnels boasts an excellent interface with a logical layout, making it easy to navigate. Most tools are easily accessible, and the majority of features are straightforward to understand.

However, its automation and workflow feature may require some time to master, and unfortunately, the supporting material provided to aid in this process is not up to standard.

Kajabi vs ClickFunnels: Final Verdict

Where ClickFunnels has a slight advantage in the sales and marketing realm, Kajabi excels as the superior platform in various other aspects.

Despite ClickFunnels being slightly cheaper, for those seeking greater value for their investment, Kajabi may be a better choice for a few others.

We hope that through our kajabi vs clickfunnels review you got an insight to make a better selection between the two keep reading our blog for more blog posts related to reviews and make money online ideas

Read More:

What is ClickFunnels 2.0?

ClickFunnels 2.0 is the brand new version of ClickFunnels 1.0. Previously, ClickFunnels was more of a funnel-building tool, while now ClickFunnels 2.0 is marketed as an all-in-one marketing platform.

Does ClickFunnels 2.0 have a free plan?

No. But it offers you a 30-day free trial. This is enough to try out the tool.

Do Kajabi and ClickFunnels 2.0 offer discounts?

ClickFunnels, at the moment, doesn’t offer any discounts. Whereas Kajabi offers a 20% discount on its annual subscriptions.

Is Kajabi or ClickFunnels 2.0 Better for Marketing?

ClickFunnels 2.0 is better than Kajabi for marketing. Both platforms are equal when it comes to email and funnel building but ClickFunnels 2.0 has better payment options and higher plan limits.

Is Kajabi or ClickFunnels 2.0 Better for Course Building?

Kajabi surpasses ClickFunnels 2.0 in terms of course-building capabilities. While ClickFunnels 2.0 allows for the creation of basic courses, Kajabi offers the ability to develop comprehensive courses, coaching products, communities, and beyond.

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